#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of...
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big...
View Article#Tech: New Book Argues For New Education To Prepare New Economy
Yesterday we talked about how America’s ‘GI-Generation’ (those 73 and older) were embracing internet and social-media technologies faster than any other segment of the population as a way to stay...
View Article#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the...
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a...
View Article#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social...
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with...
View Article#BOOKREVIEW: In Print – Text and Type in the Age of Desktop Publishing
In Print … is a little dated but I’ve found it a useful as introductory text for junior production artists and interns who have little or no real-work production experience. Written before desktop...
View Article#BOOKREVIEW: Illuminated Manuscripts : Treasures of The Pierpoint Morgan Library
Illuminated Manuscripts… is a pocket-size collection of medieval and renaissance paintings typically found in books, bibles, scientific works, and the “how-to” reference guides of the day. This...
View Article#OPINION: Ken Stern’s Book Offers Tough Love To Nonprofit Economy
Ken Stern has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of...
View Article#BOOKREVIEW Graphic Design : Visual Comparisons
Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we...
View Article#BOOKREVIEW: Permission Marketing – Turning Strangers Into Friends And...
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to...
View Article#BOOKREVIEW: Layout Index – A Portable Design Guide
Layout Index is a great series we’d like to recommend. This edition is particularly useful when a designer finds themselves in-a-pinch for design solutions while away from the studio. From the...
View Article#BOOKREVIEW: Blink –The Power of Thinking Without Thinking
#BOOKREVIEW: I read Blink on a plane to London last year and was thoroughly taken with Gladwell’s thesis: that the brain works very quickly to analyse information and come to a conclusion that informs...
View Article#BOOKREVIEW: Idea Index – A Portable Guide
Idea Index is a great series we’d like to recommend. This edition is particularly useful when a designer needs to brainstorm different looks and approaches and is pressed for time. From the...
View Article#BookReview: Ten Steps On The Road To ‘Presentation Zen’
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010. The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the...
View Article#BOOKREVIEW: Purple Cow – Transform Your Business By Being Remarkable
Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to...
View Article#Communications: Fine Tune Twitter Use To Enrich Outreach
The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. Yet as the social-networking platform matures – Rather,...
View Article#Opinion: Like Rome Before the Fall? Not Yet (According to the New York Times)
Article by Piers Brendon. Originally published in the New York Times. Vice President Joe Biden complains that he is being driven crazy because so many people are betting on America’s demise. Reports of...
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